Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's as part of a project

as part of a project of the International Students’ Conference (ISC)

English Title: Italy In Argentina Director: Dino Risi

Rex Harrison and Diane Cilento

produced and printed in two-tone grey/black

Wystawa Rysunku Studentow Country: Polska

Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's as part of a project"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.