24/7 Boogie-Down New Era Snapback bestseller Dark chocolate regular fit tee

Dark chocolate regular fit tee featuring a two-color white and gold print on the front

tonal New Era logo on the left side

Introducing our popular Quilt Lined Satin Jacket now in navy blue

white and red WSL logo on the back

I knew this was a special piece of art when I made these

24/7 Boogie-Down New Era Snapback bestseller Dark chocolate regular fit teeWe're all passionate about something. For some it's the hustle, for others it's our families, communities, or dreams. Whatever it is that keeps you moving forward, 24 7 is a reminder to keep truckin and never give up. The Boogie Down is a nod to the borough that gave birth to hip hop, the Boogie Down Bronx. The story goes that in 1973 Kool Herc was DJ'ing his sister's birthday party when he looped breakbeats to create one continuous beat. This