Ametora: How Japan Saved American Style ss26 the subjects of Take Ivy

the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time

setting off an explosion of American-influenced “Ivy Style” fashion among students in the trendy Ginza shopping district of Tokyo

`Hips to Feet

and Kapital

but none have come close to attracting the readership and unfettered adulation that this book has enjoyed

Ametora: How Japan Saved American Style ss26 the subjects of Take IvyLook closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high end denim to oxford button downs, Japanese designers have taken the classic American look known as ametora, or "American traditional" and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion;